Insights

Insights

Insights

Straight answers on brand films, video ads, and launching with premium video.

Formats

Video Ad Specs for Facebook: What You Need to Know

The right format and dimensions matter—here's what Facebook demands, and how Pluto delivers it ready to run.

Formats

TikTok Ad Specs & Format Requirements

TikTok-ready cuts are included when stated in the selected package and signed Order.

Formats

What specs do you deliver for YouTube video ads?

Pluto delivers ads in the exact formats YouTube needs—and gives you the flexibility to run them anywhere else too.

Formats

Instagram Video Ad Specs and Formats

Pluto confirms the included Instagram-ready formats in the selected package and signed Order.

Paid Ads

How Long Should a Video Ad Be?

The right length depends on where it runs—not a fixed rule.

Basics

What Deliverables Come With a Brand Film?

Final deliverables and the applicable usage license transfer after full payment under the signed Order.

Launch

How to Plan a Video for a Product Launch

A sharp product launch video starts with what you want buyers to feel, not what you want to say.

Strategy

How to Know if Your Brand Video Actually Worked

The real measure isn't views—it's whether the video moves the metric that matters to your business.

Cost

How to Make Strong Video Ads on a Small Budget

A small senior team, fixed pricing, and a ruthless focus on what works.

Quality

What Makes a Video Ad Look Premium

Premium video ads combine strategic craft, clean execution, and production depth that cheap ads skip—and they convert better because they feel trustworthy.

AI Ads

AI-Assisted Video Ads vs. Traditional Production

Speed and cost without sacrificing quality—here's what changes when you work with AI as a tool, not a replacement.

Paid Ads

What Video Cuts Do You Need to Run Paid Ads?

Available ad-ready formats depend on the selected package and are confirmed in the signed Order.

Formats

Which Video Format Do You Need for Ads?

The right format depends on where your ad will run—and the best studios deliver all three.

AI Ads

Do AI-Generated Ads Actually Work?

Yes, when they're built on real creative strategy and human judgment—not just prompt-and-post shortcuts.

Getting Started

How to Brief a Video Studio for a Brand Film

A clear brief saves weeks of back-and-forth—here's what studios actually need to hear.

Strategy

UGC or Brand Film: Which One Works for Your Small Brand

The choice comes down to speed, trust, and where your customer actually makes the decision.

Cost

What Does a Video Production Quote Include?

A Pluto quote is fixed, transparent, and covers everything you need to launch.

Launch

How to Launch a Product With a Single Film

One strategic film, done right, can carry your entire launch narrative—if it answers the question your audience is actually asking.

Strategy

What Makes a Launch Video Actually Convert

Conversion happens when a video stops selling and starts solving a problem your buyer already feels.

Basics

Brand Film vs. Commercial: What's the Real Difference

A brand film builds identity and trust; a commercial sells a specific product or offer right now.

Cost

How much does a product video cost?

Current packages start at $799 for ad creative and $1,500 for launch direction.

Timeline

How Pluto Gets Video Ads Made Fast

Production timing and first-review timing depend on the selected package, approved inputs, and the schedule confirmed in the signed Order.

Basics

What Is a Founder Story Video and Why Does It Work?

A founder story video is a short film that shows who you are and why you started—and it's one of the most effective tools for building trust and converting investors, customers, and talent.

Hiring

How to Choose a Video Production Company

Final deliverables and the applicable usage license transfer after full payment under the signed Order.

Paid Ads

How Many Ad Variations Should You Test?

Start with 3–5 focused variants and let performance data, not gut feel, tell you when to stop.

Hiring

In-House Video Ads vs. Hiring a Studio: Where Your Time Really Goes

The hidden cost of making ads yourself isn't the software—it's the calendar.

Paid Ads

How to Turn One Video Into Multiple Ad Formats

A single production scope can include multiple ready-to-run cuts, with formats confirmed in the selected package and signed Order.

Basics

What Is a Paid-Ready Cut of a Video?

A paid-ready cut is a finished film formatted and sound-designed specifically to run as a paid ad on social platforms without extra work.

Getting Started

Do You Need a Script for a Brand Film?

Script development or refinement can be included when stated in the selected package or signed Order.

Cost

How Much Does Social Media Video Content Cost?

Current packages start at $799 for ad creative and $1,500 for launch direction.

Cost

How much does a brand film cost?

A straight answer on what a premium brand film really costs — and why it does not have to mean agency rates.

Timeline

How Long Does It Take to Make a Brand Video?

Timing is package-specific and confirmed in writing after brief and asset review.