Basics
Short answer: A paid-ready cut is a version of your finished film that’s been edited, color-graded, and sound-designed to meet the technical and creative standards of paid social platforms—YouTube, Instagram, TikTok, Facebook—so you can upload it directly to your ad account and start running it without revision or additional production.
When Pluto finishes your brand film or product video, the team doesn’t just hand you one version and call it done. You get the main film—the full, polished piece—plus a paid-ready cut that’s been optimized for performance in the paid ad ecosystem.
Why you need a separate paid-ready cut
A beautiful brand film and a performing ad are not the same thing. A brand film might be 60 seconds, cinematic, built for your website or email. But on Instagram or TikTok, viewers skip at 3 seconds. On YouTube, you pay per second watched. The paid-ready cut is shorter, tighter, engineered to grip attention fast and hit platform specs without compromise.
The paid-ready cut includes:
Full sound design—compressed, balanced, and optimized so your audio cuts through in noisy feed environments, not buried under user comments or platform volume algorithms
Color and brightness adjusted for mobile screens and varied viewing conditions; not everyone watches on a calibrated monitor
Technical formatting ready for each platform’s ad system—no waiting for your media buyer to transcode or tweak specs
Trimmed pacing designed to stop the scroll and hold viewers long enough to register your message
The concrete difference
Imagine your brand film is a 45-second narrative that builds to your product reveal at the end. Beautiful. Told at cinema pace. On your website, it works—viewers are already interested and have time.
The paid-ready cut might be 15 seconds. It opens on the most arresting image. It moves faster. Your logo and offer appear in the first 5 seconds so users who skip still remember you. The sound is crisp and present so it cuts through the feed even if someone’s watching muted at first. It’s the same story, but built for how people actually consume ads.
Why this matters to your budget
Whether a paid-ready cut is included depends on the selected package and signed Order. Final deliverables and the applicable usage license transfer after full payment, subject to that Order and any identified third-party terms.
Deliverables and export formats depend on the selected package and are confirmed in the signed Order.
How it works in practice
Once approved deliverables are supplied, they are ready for the channels and formats stated in the signed Order.
Post-delivery change requests are handled under the review stages and revision entitlement in the selected package and signed Order; additional work is quoted separately.
Ready to start your project. Let the team know what you’re building, and Pluto will send a fixed quote before any work begins.
===END===