Cost
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
Most people asking this question have just gotten a quote that made them wince. A traditional agency loads a brand film with account managers, producers, and layers of markup, and the number climbs fast. You are not paying for a better film at that point. You are paying for the building around the people who make it.
What actually drives the price
The team, not the tools. A small senior team that does the work directly costs far less than an agency passing your budget through three layers of staff.
Scope. One focused film for a launch is a different number than an always-on library of ad cuts. Pluto quotes each on its own, so you only pay for what you need.
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
What you get for the price
Deliverables, export formats, review stages, and timing depend on the selected package and are confirmed in the signed Order. Final deliverables and the applicable usage license transfer after full payment, subject to that Order and any identified third-party terms.
How to think about it
The real cost is not the quote; it is launching with work that does not fit the brand or campaign. Deliverables, usage rights, and handoff terms are defined by the selected package, payment status, signed Order, and identified third-party terms.
If you have something worth showing, the simplest next step is a short call. We learn your goals, send a fixed quote up front, and you approve the price before we begin. The first step costs you nothing but a few minutes.