Cost
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
Most founders and brands delay product videos because pricing feels opaque. You call an agency, describe your video, and two weeks later someone sends a quote that’s either a shock or vague enough that you don’t know what you’re actually paying for. Then revisions cost extra. Licensing fees surprise you later. The real cost becomes a moving target.
Review stages: Review stages and revision entitlements are package-specific and confirmed in the signed Order. Work outside the agreed scope is quoted separately.
What affects your price
Scope and complexity. A simple product demo costs less than a multi-scene brand narrative with custom animation or location shoots. Pluto will scope that with you upfront.
Package tier. Pluto offers three packages—Spark, Brand, and Studio—each built for different needs and budgets. The team will match you to the right tier based on your goals.
Deliverables. Deliverables and export formats depend on the selected package and are confirmed in the signed Order.
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party terms.
Why this matters for your product
A product video is often the first moment a buyer really understands what you’re selling. Text and still images don’t move the same way your product moves in someone’s hands. Video does. But the friction of finding a video partner, getting quoted, negotiating changes, and navigating licensing keeps many founders from making one.
When pricing and scope are confirmed upfront, you can plan with confidence. Production timing, deliverables, and usage rights follow the selected package, payment status, signed Order, and any identified third-party terms.
Next step
The team is ready to talk through your product and give you a fixed quote. That quote is binding and approved before any work starts. If it fits your budget, you move forward. If it doesn’t, you owe nothing.
Get a quote for your product video — a few questions about your vision, and the team will send you a number in 24 hours.