Cost
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
Why fixed pricing matters
Most video studios bill hourly or add fees as the project grows. You approve a quote, then halfway through they ask for more money because a revision took longer than expected, or they want to charge extra for usage rights, or they need a fee to export in a different format. By then you’re already committed.
Pluto confirms the selected package or custom scope, price, rights, and review stages in the signed Order before work begins. Work outside scope is quoted separately.
What’s included in the price
The selected package or signed Order may include:
A finished film with full sound design
The export formats stated in the selected package or signed Order
Review stages and revision entitlements depend on the selected package and are confirmed in the signed Order. Requests outside the agreed scope are quoted separately.
Licensing: Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party components.
Included changes, formats, and usage rights follow the selected package, payment status, signed Order, and any identified third-party terms.
How scope affects price
A 15-second product demo for one social channel costs less than a 60-second brand film with custom animation or a full campaign with multiple assets. The Spark package suits founders who need fast, focused work. Brand is for studios scaling beyond one-off videos. Studio handles complex, multi-asset projects.
The team discusses your brief, outlines the work, and quotes accordingly. More complexity, longer production time, or additional deliverables shift the price up. But again—you see the full number before anything starts.
Why this model saves money
Traditional video production often looks cheap until you’re three weeks in and realize the edit needs a new color grade, or the client wants a horizontal version, or someone didn’t budget for the voiceover talent. Those surprises add 20–40% to the bill.
Fixed pricing applies to the defined scope. Review stages and revision entitlements are package-specific and confirmed in the signed Order; work outside scope is quoted separately.
Timeline and turnaround
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
Licensing
Next step
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