Cost
Short answer: A Pluto quote documents the selected package or custom scope, included deliverables, review stages, payment terms, and applicable usage license in the signed Order. Work outside that scope is quoted separately.
What You Get in the Quote
When you get a quote from Pluto, you’re seeing the complete cost. There are no surprises, no per-revision fees, no licensing gotchas, no account manager upcharges. The price includes:
Creative strategy and scripting. The team develops the core idea, message, and script tailored to your brand and goal.
Production. Filming, directing, and all on-set logistics needed to capture your story.
Editing and sound design. Full post-production, color grading, motion graphics, and professional audio mixing so the film is broadcast-ready.
Three delivery formats. You receive vertical (9:16 for stories and feeds), square (1:1 for Instagram, TikTok, LinkedIn), and a paid-ready cut optimized for ad platforms—all from one shoot, no extra renders.
Licensing: Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party components.
Review stages and revision entitlements depend on the selected package and are confirmed in the signed Order. Requests outside the agreed scope are quoted separately. Review stages and revision entitlements depend on the selected package and are confirmed in the signed Order.
Why This Matters
Most video shops quote you a base price, then nickel-and-dime you through the process. You approve the script, then it’s a change order. You want the square version, that’s extra. You need sound design, that’s a line item. By the end, you’ve paid 40% more than the original quote—and you don’t even own the files outright.
Pluto reverses that. The quote you see is the price you pay. The team knows exactly what to deliver and when. You know exactly what it costs. There’s no hidden negotiation or creeping scope.
How Pricing Works
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
Your specific quote depends on your goals, the shoot complexity, and how many days of production you need. The team will ask clarifying questions—what’s the story, who’s in it, where does it shoot, what’s the call-to-action—and then give you a fixed number, approved before any work begins.
Timeline
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
What to Do Next
If you have a video idea or brief in mind, share it with Pluto. The team will ask a few quick questions, scope the work, and send you a fixed quote—no obligation, no back-and-forth about hidden costs. If it fits your budget and timeline, work begins.