Formats
Short answer: Included formats, captions, sound design, and review stages depend on the selected package and are confirmed in the signed Order. Final deliverables and the applicable usage license transfer after full payment, subject to identified third-party terms.
Why specs matter more than you think
Most founders and smaller brands don’t realize that a video that looks great on your phone doesn’t automatically work as an Instagram ad. The platform crops, the aspect ratio shifts, sound gets muted by default in feeds, and captions either show up or they don’t depending on the cut. Many in-house teams or cheap freelancers deliver one format and hope it scales. It doesn’t. You end up re-editing, delaying launch, or worse—running an ad that looks broken or gets ignored because the copy was cut off.
Deliverables and export formats depend on the selected package and are confirmed in the signed Order. Approved files are supplied in the formats stated in that Order.
What you’re actually getting
Vertical cut (9:16): Full-screen Stories and Reels format. Essential for the feeds where most of your audience scrolls.
Square cut (1:1): Feed-native format. Works on desktop, mobile, and carousel placements without letterboxing.
Paid-ready cut: Meta’s technical specs built in—resolution, bitrate, file format, safe zones for text and logos. Upload and run, no encoding guesswork.
Full sound design: Music, voiceover, SFX, and captions mixed into each cut so the ad works even when viewers have sound off (the default in feed).
How this saves you time and money
Licensing: Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party components.
Most brands waste two weeks and hundreds of dollars retrofitting ads because the first version looked good in preview but failed in the real feed. This doesn’t happen at Pluto because the work is built for the format from frame one.
Timeline and cost
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
If you’re ready to move faster and own ads built for Instagram from the start, the team is ready to talk scope and lock in a fixed price.
===END===