Launch
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
Most founders and brand leaders approach product video planning backwards. They list features. They describe the product’s specs. They mention the problem once and move on. What lands is the opposite: a buyer watching your launch video should feel *seen* first, then shown the solution.
Start with what your buyer actually fears
A product launch video works when it opens on the real cost of the status quo. Not vaguely—concretely. If you’re launching a customer service tool, don’t say “communication is hard.” Say what happens when a support ticket gets lost: a customer walks, and your founder finds out on Twitter. That specificity is where the video starts.
The tension needs to be true to your actual buyer. A bootstrapped founder has different fears than a CMO at a 500-person company. A solopreneur selling services fears time differently than a product company fears unit economics. The video that lands is the one that names *your* buyer’s specific version of the problem.
Then show the before and after with real clarity
Once the tension is clear, the product itself becomes the relief. Not because it’s perfect—because it’s the practical tool that lets your buyer move forward. A strong launch video shows what changes when they use it: faster decisions, fewer mistakes, time back, confidence they’ve shipped the right thing.
This is where scope matters. A short paid-ready cut plays differently than a longer story, and a vertical video for mobile plays differently than square. The Pluto team plans for the channels in the approved brief; included ratios and cuts depend on the selected package and signed Order.
Lock the tone and voice early
Is your launch video for engineers, operators, or customers? Does it feel like your brand—or does it feel like a stranger selling? A launch video that works sounds like it came from inside your company, not a agency template. That usually means picking a voice early: confident and direct, warm and collaborative, or playfully irreverent. The first cut shows you whether it landed.
Plan for iteration, not perfection
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
The conversation is the plan
The planning itself is simple: one conversation with the Pluto team where you talk through what matters most—the buyer’s real fear, what success means, where the video runs, and how you want it to feel. From there, the team has what it needs to build the first cut.
If a product launch video is on your timeline, let’s talk about what’s true about your buyer and where you want the video to land. Reach out and we’ll lock a fixed quote before any work begins.
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