Formats
Short answer: Deliverables and export formats depend on the selected package and are confirmed in the signed Order.
Why TikTok specs matter (and why most creators get it wrong)
TikTok rewards vertical video. The platform’s algorithm favors full-screen immersion—black bars or letterboxing signal “phone recording” or “web rip,” which kills reach and engagement. Horizontal 16:9 video will play on TikTok, but it wastes screen real estate, feels cramped, and performs worse. Most founders who shoot or edit without TikTok in mind end up re-editing, delaying launch or settling for lower quality.
The Pluto team builds TikTok-native dimensions into projects when included in the selected package or signed Order.
Specs you get
Vertical cut: 9:16 aspect ratio (1080×1920 pixels), native to TikTok and Instagram Reels. This is your primary asset.
Square cut: 1:1 aspect ratio (1080×1080 pixels), ready for Twitter/X, LinkedIn, and carousel ads across platforms.
Paid-ready cut: Optimized export with H.264 codec, under 35 MB, metadata and color space tuned for ad delivery across Meta, TikTok, and Google networks.
Full sound design: Audio mix, music licensing, and voiceover are included only when stated in the selected package or signed Order.
Audio & music (critical for TikTok)
For cuts that include audio work, the signed Order states the music, voiceover, and sound-design scope. Approved files are supplied in the formats stated in that Order.
File handling & upload
You receive video files suitable for direct upload to TikTok’s ad platform and organic posting. No conversion needed. File size stays under 35 MB so upload is fast and platform compression won’t degrade quality. If you need additional formats (GIF, still frames, social proofs), the team can export those too—just mention it in the brief.
Review stages
Licensing: Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party components.
Next step
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.