Formats
TikTok Ad Specs & Format Requirements
Short answer: Pluto's standard deliverables include a vertical cut optimized for TikTok's native 9:16 aspect ratio, full sound design, and paid-ready export specs (H.264 codec, up to 35 MB). You get the finished film in vertical, square, and paid-ready formats, so TikTok posting is plug-and-play on day one.
Why TikTok specs matter (and why most creators get it wrong)
TikTok rewards vertical video. The platform's algorithm favors full-screen immersion—black bars or letterboxing signal "phone recording" or "web rip," which kills reach and engagement. Horizontal 16:9 video will play on TikTok, but it wastes screen real estate, feels cramped, and performs worse. Most founders who shoot or edit without TikTok in mind end up re-editing, delaying launch or settling for lower quality.
The Pluto team builds TikTok-native dimensions into every project from the brief stage forward. That means motion, text, and sound are framed for 9:16 from day one—no squeeze, no compromise, no extra rounds of "fix it for vertical."
Specs you get
Vertical cut: 9:16 aspect ratio (1080×1920 pixels), native to TikTok and Instagram Reels. This is your primary asset.
Square cut: 1:1 aspect ratio (1080×1080 pixels), ready for Twitter/X, LinkedIn, and carousel ads across platforms.
Paid-ready cut: Optimized export with H.264 codec, under 35 MB, metadata and color space tuned for ad delivery across Meta, TikTok, and Google networks.
Full sound design: Every cut includes professional audio mix, music licensing, and voiceover (if requested). No silent video; no placeholder tracks.
Audio & music (critical for TikTok)
TikTok's algorithm weights audio heavily. Muted or low-energy sound performs worse. The team delivers each cut with a full mix—original music or licensed tracks, voiceover if needed, sound design—so your video hits the moment it plays. You're not uploading silence and hoping; the finished film is ready to drive attention from frame one.
File handling & upload
You receive video files suitable for direct upload to TikTok's ad platform and organic posting. No conversion needed. File size stays under 35 MB so upload is fast and platform compression won't degrade quality. If you need additional formats (GIF, still frames, social proofs), the team can export those too—just mention it in the brief.
Two rounds of changes
The deliverables are final only when you sign off. Every Pluto project includes two rounds of revisions: timing, text, color, sound—whatever matters to your brand. Once approved, you own the work outright, in writing, and can run it anywhere, on any platform, for any duration, with no extra fees or licensing catch.
Next step
The team works from a clear brief and fixed quote, approved before production starts. Most projects are ready in about a week, with a first cut in days. If you're ready to move forward, share your brand goal, platform strategy, and what you want the video to do—the team will quote a specific price and timeline.