Formats
Licensing: Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party components.
Why specs matter (and why most studios get them wrong)
A beautifully made video dies the moment it hits the platform if the specs are wrong. YouTube ads need specific dimensions, frame rates, file sizes, and codec settings—miss them and your ad either gets rejected, plays in the wrong aspect ratio, or gets crushed by compression.
Most production studios hand you a beautiful master file and tell you to figure out the rest. You’re left hiring an editor to reformat, or uploading wrong and hoping YouTube accepts it anyway. That’s friction that costs time and confidence right when you’re about to spend money on the ad itself.
What Pluto delivers
For YouTube scopes, the selected package and signed Order identify the included deliverables:
Vertical (9:16): For mobile feeds and Stories on YouTube Shorts, Instagram, TikTok.
Square (1:1): Native to feed ads across YouTube, Facebook, Instagram, LinkedIn.
Paid-ready cut (16:9 landscape): Optimized for YouTube masthead, bumper, and standard video ad placements. Full sound design, proper audio levels, color-graded and ready to upload.
Each file is delivered in a format YouTube accepts without recompression issues—MP4, H.264 codec, matching the resolution and bitrate YouTube’s system expects. No guessing. No surprises at upload.
The real advantage: rights are defined in writing
Final deliverables and the applicable usage license transfer after full payment, subject to the signed Order and any identified third-party terms.
How the process works
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
Start here
Current pricing: Ad creative packs start at $799, and launch-video work starts with the $1,500 Direction Sprint. Software & AI Launch starts at $5,500; Retail Product Launch starts at $6,500; Advanced Production is custom quoted. See Pricing for the current catalog.
Reach out with your brief, and Pluto will send you a quote and timeline.