Paid Ads
Short answer: Deliverables and export formats depend on the selected package and are confirmed in the signed Order. Approved files are supplied in the formats stated in that Order.
Most founders and brand managers inherit a messy problem: a finished film that looks great on desktop, but won’t fit Instagram Stories. Or a square crop that kills the pacing. Or a 60-second cut that’s been compressed to the point of uselessness. Then comes the discovery that resizing costs extra, or requires going back to the editor, or takes another two weeks.
That friction costs money. Every day a video sits unapproved or uncut is a day your paid campaign doesn’t run. By the time you have all three versions, the moment has often passed—or you’ve burned through another budget cycle chasing formats.
Pluto avoids that entirely. The team builds format flexibility into the creative process from the start. When you approve the final cut, you’re not approving one version. You’re approving a film that’s already been engineered to work beautifully in three distinct formats:
Vertical: 9:16, optimized for Stories, Reels, TikTok, and full-screen feeds. The team compositions, pacing, and text placement all account for the vertical frame so nothing gets lost or crushed.
Square: 1:1, ready for LinkedIn, Instagram feed posts, and ads that need to hold attention in the home timeline without sound-on assumptions.
Paid-ready cut: A version pre-formatted for ad platforms—proper aspect ratios, metadata compliance, file specs that Facebook, Google, and TikTok ads managers accept without rejection or compression artifacts.
The selected package and signed Order identify the final formats, review stages, and any additional export work.
The senior creative team handles this because it’s easier and faster to think in three formats from day one than to retrofit a 16:9 film into vertical later. It also means the narrative and pacing stay consistent—you’re not cutting for three different canvases, you’re cutting one story that breathes across them.
Timing: Each package has its own delivery window. Current launch-package windows are listed on Pricing; every project schedule is confirmed in writing after brief and asset review.
Once approved deliverables are supplied, you can deploy them to the channels and formats stated in the signed Order.